Monthly Archives: January 2017

161122-McKinnon-trump-tease_pb5j68 (1)

It's storytelling, stupid: what made Trump smarter than Clinton

A thought provoking article from the Daily Beast:

That’s what Trump did. The reality TV star understands the power of narrative. He identified a threat: outside forces trying to change the way we live. And an opportunity: make America great again. He established victims: blue-collar workers who have lost jobs or experienced a declining standard of living. He suggested villains: Mexican immigrants, China, establishment elites. He proposed solutions: build a wall, tear up unfair trade deals. And the hero was revealed, Donald Trump.
What was Hillary Clinton’s story?

[btn text=”Read the Daily Beast article here” link=”” tcolor=”#8cc4be” bcolor=”#435573″ thovercolor=”#ffffff”]


back to top