An effective executive creates documents that accomplish specific objectives and convince an audience to act, saving time and ensuring clarity.

Professional written communication differs from how we speak and think:

  1. Strategic planning of objectives and audience analysis
  2. Structure to maximize impact, applied to reports, proposals and emails
  3. Techniques for being concise
  4. Impact and consequences of the written word
  5. Cultural considerations in writing

Demonstrating a measurable return on investment:

  • Greater productivity: reduction of time spent creating and assimilating written documents
  • More effective proposals, reports and emails
  • Improved personal and organizational image